At Liquid Web we tested over 50 themes for WooCommerce - looking at both performance and price. Astra (and Astra Pro) cleanly beat the competition. It's why we recommend it to all our WooCommerce customers.
5/5
Chris Lema, VP of Products
Liquid Web
Speed = More Sales
Speed isn't a vanity metric - making your store faster boosts your conversion rate, helps you rank higher in Google, and ensures your visitors stay around to shop rather than hitting the "back" button.
Astra features clean, performance-optimized code that ensures your store's load times never get in the way of a sale.
Code-Free Customizations
Your brand isn't the same as any other brand - Astra doesn't make it be. You can easily customize even small details about your store...all without writing a single line of code.
Take control and build a unique store with Astra and the WordPress Customizer.
Rock Solid & Secure
You need a theme that's secure and plays nice with the huge ecosystem of WooCommerce plugins. Our focus on clean code and standards ensures that your site stays safe and compatible.
Update and extend your store without fear - it's the way WordPress is supposed to work!
What Makes Astra Unique?
Astra proves you don't need to sacrifice functionality to build a quick-loading theme. Here are the WooCommerce-specific features that make Astra unique:
Infinite Scroll PRO
Dynamically load your products as a user scrolls down for a seamless product showcase experience.
Grid Settings
Display your products in a highly customizable and responsive grid layout. You get complete control over columns, button settings and more.
Off-Canvas Sidebar PRO
Filters help users find products they are looking for faster. Add helpful filters and widgets in off-canvas sidebars to improve user experience on your store.
Dedicated Sidebars
Easily spin up dedicated sidebars for pages, posts, and single product pages to boost user engagement. Customize sidebars for individual pages or apply them where they are most needed.
Quick View PRO
Let your customers preview each product in detail without needing to open a new page. It allows you to select various options to give users a better view and increase your conversion rate.
Widget Optimized
Optimizing widgets on a shop page is made easier than ever. You can drag and drop widgets like price filter, product variations and more to add them in your off-canvas sidebar.
Gallery Options PRO
Display product images in a flexible-width gallery that you can adjust vertically or horizontally. With options to open an image in a lightbox.
Dropdown Cart
Let your shoppers take a quick look at their cart from any page without a reload. The dropdown cart gives them a quick summary of the items added to their cart.
Sales Bubble Style
Capture user attention with trendy sales bubbles in which you can customize the text, the styling, shape etc. so that it grabs attention and contributes well in boosting sales.
Product Catalog
Create a meaningful product page where you can display products and decide whether you wish to show under categories and sort them by default.
Color Variations
Colors play an important role in grabbing attention, while the right ones just click! Use colors and combinations on your product page to differentiate between the title, cost and the description of a product.
Checkout Options PRO
Don't like the default one step checkout? You get plenty of options like a two-step checkout, a distraction-free checkout and many more to enhance your user's checkout experience.
A Rock-Solid Foundation For Your Store's Success
Pre-Built Starter Templates
Wave goodbye to fear of the blank canvas for good - the Starter Templates plugin gives you access to a variety of free, pre-built WooCommerce store websites. Import your template, make it your own, and start getting sales!
Optimized For Mobile Sales
Almost a quarter of all eCommerce sales now come via mobile devices, with that number projected to reach over 50% by 2021.
We follow the trends, which is why we made sure Astra sets you up with a responsive design that your shoppers will love, as well as specific configuration options for mobile, tablet, and desktop devices to ensure the best experience no matter what device a shopper is on.
We follow the trends, which is why we made sure Astra sets you up with a responsive design that your shoppers will love, as well as specific configuration options for mobile, tablet, and desktop devices to ensure the best experience no matter what device a shopper is on.
Conversion Ready Checkout
With an average industry cart abandonment rate of ~69% and over 50% of those abandoners citing issues with the checkout design, a poorly designed checkout page can quickly cost you a huge chunk of your revenue.
Astra gives you the tools to cut your cart abandonment rate by offering a customizable, conversion-optimized checkout process.
Astra gives you the tools to cut your cart abandonment rate by offering a customizable, conversion-optimized checkout process.
Standard Theme Features
Beyond the WooCommerce-specific features above, Astra is packed with all the features you want in any WordPress theme:
- Accessible
- Beautiful Typography
- SEO Optimized
- Blog Layout
- Customizer Powered
- Child Theme
- Schema Integrated
- Footer Options
- Translation Ready
- Hooks API
- Header Layout
- Starter Templates
